Each year, over 12 million people receive a cancer diagnosis and 7.6 million die of the disease. The good news is that approximately 40% of cancers are potentially preventable. The campaign is focusing on how the risk of developing cancer can significantly be reduced through simple measures: * Stop tobacco use and avoid exposure to second-hand smoke * Limit alcohol consumption * Avoid excessive sun exposure * Maintain a healthy weight, through eating healthily and exercising regularly * Protect against cancer-causing infections. We invite you to join us in marking World Cancer Day on 4 February by promoting our exciting new campaign and spreading the message that cancer can be prevented too.more
